A decade of ALIRA, a new presentation

  • Post author:
  • Post category:News

10 years after the launch of the first ALIRA wine, a process of reviewing the labels was started, with the intention of visually modernizing the range as well, so that the new presentation also attracts new consumer segments through a less formal graphic style, which leaves behind the traditional figurative art.

The name ALIRA is a marriage between the names of the localities Aliman and Rasova, where the winery’s vineyards are located and where the wine is born, on the banks of the Danube. This is a special place where nature works in favor of man and the only ingredients that were missing to make a legendary wine were passion and skill.

On a visual level, the logo that greets us, the centaut, draws its inspiration from a fragment of a bas-relief. An archaeological piece that accurately represents the symbol of the centaur, discovered on the lands of Aliman, and can currently be admired at the Museum of Constanta.

The new presentation, more modern and expressive, addresses a larger segment of consumers and contributes to increasing the visibility and competitiveness of ALIRA wines in the current commercial environment.

Even if they have been restyled, the brand identification elements, the symbol and the name, still appear in the foreground and have been amplified, in order to be easily recognized by the loyal consumers of ALIRA wines. The centaut was enlarged and ennobled with golden folio, and the name is now written in a more legible font. In addition, pyramid embossing was used for both elements in order to add an additional dimension to the labels.

The official and sober watermarked paper has also been replaced by a premium paper, but with a pleasant texture in an Ivory shade, for added refinement and warmth. For ALIRA Blanc and Rosé, a pearly white paper was chosen, in order to convey even more clearly the freshness of these wines.

The diversity within the range is further communicated with the help of different colors, used for folio and/or background on the labels of Rosé, Concordia and Tribun.

The first wine created by oenologist Marc Dworkin was a Merlot in 2009. The story continued with the Cabernet Sauvignon variety, which first reached maturity in 2010, followed by Feteasca Neagră in 2011. Since 2012, these wines have been available on the market, both as monosepages (of a single variety) and in assemblages, under the name of Tribun and Concordia, but also a rose, which has become emblematic of Alira, a favorite of the public. Since 2015, the range has expanded with the first white wine, a Sauvignon Blanc.

AVAILABILITY OF NEW WINES

  • ALIRA SAUVIGNON BLANC 2021 – available from February 2022
  • ALIRA MERLOT 2018 – available now (GOLD MEDAL at the Awards of Excellence Vinul.ro 2021)
  • ALIRA CUVEE 2018 – available now
  • ALIRA CONCORDIA 2018 – available now
  • ALIRA ROSÉ 2020 – available now
  • ALIRA CABERNET SAUVIGNON 2018 – available from autumn 2022
  • ALIRA TRIBUN 2018 – available from January 2022
  • ALIRA FETEASCĂ NEAGRĂ 2018 – available from autumn 2022

For more types of wine, visit here the virtual store of ALIRA winery.

Article taken from the Horecanews.ro website .